As a writer and copy director at Eileen Fisher, I’ve worked on countless creative projects. Here are a few favorites.
In-house ACD/copy for a 40th anniversary brand campaign. Animation: And/Or Studio. Music: Antfood.
A Case Study in Living with Less
Tagline and supporting copy for a year-long product campaign promoting conscious consumption.
Defy Gravity
Product naming for “Zero-Weight Denim,” video concept and ad copy.
Tagline, campaign landing page, and video script that introduces a new system of dressing.
A simple wardrobe. A sustainable life.
A simple wardrobe. A sustainable life.
A new tagline to encapsulate the brand promise—created in 2020, still going strong today.
Clothing Is Political
After the brand received blowback for taking liberal policy positions, an essay to explain why the company can’t just “stick to fashion.”
