As a writer and copy director at Eileen Fisher, I’ve worked on countless creative projects. Here are a few favorites.
Copy and creative direction for a 40th anniversary brand campaign. Animation: And/Or Studio. Music: Antfood.
A Case Study in Living with Less
Tagline and supporting copy for a year-long product campaign promoting conscious consumption.
Denim That Defies Gravity
Video concept, script, ad copy, and branding for “Zero-Weight Denim.”
Tagline, campaign landing page, and video script to introduce a new system of dressing.
A simple wardrobe. A sustainable life.
A simple wardrobe. A sustainable life.
A new tagline to encapsulate the brand promise—created in 2020, still going strong today.
Clothing Is Political
After the brand received blowback for taking liberal policy positions, I wrote an essay to explain why the company can’t just “stick to fashion.”
